Want to retain more traffic and even gain more traffic? Then it’s time to think about translating your content into different languages.
If you are looking to just translate a few posts at a time, rather than everything on your site, I recommend using a third-party service for high accuracy at a low price point. So, Obviously, you need to use a Multilingual WordPress Plugin on your site to increase traffic.
So, What Do You Do?
When a user lands on your site from another country. Or with their preferences selected in another language, Google will ask them if they want the page to be translated. And, Just look at how many languages Google can translate to any page on my website with the click of a button.
But again, it’s not a foolproof solution. It doesn’t translate everything with perfect precision. It simply can’t. But it’s a good start if you’re low on time and money and want to see a boost in traffic.
According to the latest data, China and India far surpass the United States when it comes to Internet usage. China has nearly one billion active users on the Internet, while the United States only has 286,942,362.
If you aren’t optimizing for different languages across the world, you are missing out on traffic.
What is Multilingual WordPress Plugin?
Today’s multicultural and multilingual world depends on efficient and effective communication between those. Who speak different languages and come from different cultures.
Many people think that if they speak English they can communicate anywhere in the world. The reality is that not everyone speaks English and there are also many who speak a smattering of English but not so much. That is good enough for effective communication.
On the other hand, WordPress powers more than 35% of all websites on the internet. Many of them serve non-English or multilingual audiences. And, 65% of people prefer accessing the content in their language. Additionally, 40% won’t buy products from websites in other languages.
While WordPress doesn’t come with built-in multilingual features. it is still relatively easy to create a multilingual website using Multilingual WordPress Plugin. You can find a wide selection of translation plugins to choose from in the WordPress plugins library.
However, A WordPress Multilingual Plugin translates your site’s content into multiple languages. Allowing visitors to browse the website in their preferred one. Translation plugins for WordPress usually fall into one of these categories: automatic machine translation and self-translation.
With this type of plugin, you can edit the translations and adjust them to fit your style. However, you might need to hire a professional translator, increasing your total costs. If you only intend to translate buttons, menus, and simple text, the automated translation plugins are an excellent choice.
The plugin that makes WordPress sites multilingual. It’s powerful enough for corporate sites, yet simple for blogs. A multilingual WordPress website serves the same content in multiple languages.
If your business is global or international, having a monolingual site may be slowing your penetration into key markets. On the other hand, creating brand-new content for additional languages can be arduous and time-consuming.
Keep in mind, that choosing the best Multilingual WordPress Plugin for your site will mainly depend on your individual needs and budget.
I don’t expect you to use each and every one of these WordPress plugins. But it’s safe to say that a couple can improve your current approach.
Why You Should Translate Your Site?
Today we give you some reasons why you should use translation services for your website. Firstly, let’s have a look at how the global online population behaves.
According to the latest annual report by the UN’s International Telecommunication Union, the Internet is an international market with more than 4.95 billion users. It is 62% of the worldwide population.
And the percentage is still growing, 85% of these users speak one of the following languages: English, Chinese, Spanish, Arabic, Portuguese, Japanese, Russian, German, French, or Malay. Only 28% of the online users are English speakers and 55% of the content of the website online is in the English language.
72% of buyers pass most of their time online (if not all) on websites in their own language. The same proportion also recognized being more likely to purchase goods if the information is available in their own language.
“User language preferences online” by the European Commission: 90% of people in Europe always visit a website in their own language when having the opportunity. And 42% of them never purchase items or services if the information is not available in their own language.
So, No matter what type of business you have, a translated website sets your brand above the competition and expands your online reach. If you don’t translate your website, you might be overlooking a huge part of the market.
The Localization of a website is one of the most affordable and effective ways to open a new market and is nearly mandatory for any company that wants to grow internationally in today’s digitalized world. The potential for Return On Investment is endless considering the translation cost of a website.
Here are more than 10 compelling reasons to get started transcribing your website content right away.
If you have already translated your website once, let me know what benefits it had for your business.
What are the Major Benefits of Creating a Multilingual-ready WordPress Plugin?
Do you want to see a massive increase in traffic?
Let’s jump in.
Increase The Traffic To Your Website:
The international market for your content is huge and remember: most of the world doesn’t speak English. If you’re only targeting English speakers based in your country, you’re missing out on a huge audience.
English is undoubtedly the language of the internet and accounts for more than half of all website content. However, that still leaves a huge portion of the global marketplace unaccounted for, and, depending on the industry, those markets shouldn’t be underestimated. Those figures are also much less reflective of the demographic of internet users.
English is the third most spoken language in the world after Chinese and Spanish, so the fact that content is written in English doesn’t necessarily mean that it’s the audience’s language of choice.
Target Global Audience:
Businesses with access to markets abroad, or even those with a multilingual audience within their own country, stand to profit from the benefits of a multilingual site.
Whether your business is experiencing rapid growth, you’ve spotted a clear market overseas, or you cater to international clients, chances are you’ve considered making your WordPress website multilingual.
However, there’s a lot more to multilingual websites than picking a few languages and passing your content through a translation app.
Increase Sales or Download:
If you’re an English speaker, the chances are if you click on a website that is entirely in Chinese or German you’re not going to be around, let alone long enough to make a purchase.
Having a conversation in their language helps you understand new users better and be able to carry on a more long-term discussion to provide them with the products and services they need.
Email follow-ups, promotions, ads, and direct communication all happen on your new customer’s terms, making sales and conversions easier. And, this helps to increase sales or download of your products and services.
Search Engine Optimized:
Multilingual content can have a really positive effect on SEO across the entire site, as each language will be indexed by search engines separately. Experiments conducted by experts in SEO have shown the huge benefits that a multilingual site can have in boosting traffic.
For anyone unfamiliar, SEO stands for Search Engine Optimization and refers to where your website ranks on search engine results pages (SERPs). Think Google and Bing results when you search for a word or phrase.
Once you’ve decided to optimize your site for international audiences and additional languages, you need to set it up properly.
What’s the Easiest Path to Making my Plugin Multilingual?
Now, if you want to create a bilingual or multilingual site, that’s where translation plugins come in. This will allow you to serve the same content in multiple languages.
So you can display an English site in different languages based on the user’s country or region, or allow the user to choose the language they want.
If you’re looking to translate a high volume of content or rid yourself of the limitations of free plugins, check our recommendations for the best Multilingual WordPress Plugins. We included both types of WordPress Multilingual Plugins in our list, so you’ll be able to find a tool that fits your budget and offers your preferred translation methods.
These are some of the best WordPress Multilingual Plugins that you can download for free to create your multilingual website.
While there are different multilingual plugins for you to choose from, WPML offers one of the best translation solutions out there. It gives you full control over the content you translate and works seamlessly with most WordPress plugins.
The first is machine translation using either Microsoft Azure, Google, or DeepL. You can also translate manually or outsource the work to professional translators as WPML allows you to connect the website to third-party services.
It also gives you three options when it comes to URL structure to ensure an SEO-friendly translated website. However, WPML only comes with around 40 language options, which is significantly less, compared to other paid translation plugins.
Creating a Multilingual WordPress website can have huge benefits for any business seeking to expand their international customer base, or even reach a multilingual audience within their own country.
It is therefore important to select any additional languages carefully, as these additional costs will need to be budgeted for, and justified by a subsequent increase in revenue.
Is your website multilingual? Which languages do you translate to? Let us know!
If you use any of the Multilingual WordPress Plugin, share your experiences in the comments and help others pick the right one!
We would be really happy to check out your stories. Happy translating!