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Elementor SEO Tips: Optimize Your Website For Search Engine

SEO is probably one of the most known terms in the online world. Whether you run an online business or a personal website, you surely want to reach more audiences. In technical terms it means, generating traffic to the site.
The best way to increase traffic on any website is to rank higher on the search engine result page (SERP). When a user searches for anything on the search engine, they usually click through the top-ranked pages. So, if your website has a higher rank on the result page, the possibility of having higher traffic and maximum conversions increase drastically.
So what is the way to rank higher on the SERP? Optimize the website to be search engine ready. This optimization process is basically SEO. In this article, we will have a brief discussion on concepts of SEO, different types of SEO, and the best practices for optimizing your Elementor SEO.

What is SEO?

SEO is the short form of Search Engine Optimization. The term is self-explanatory. It means optimizing your website or a specific web page in a way that it reaches more traffic from a search engine’s organic results.
In simple terms, SEO is the set of practices to improve a website’s ranking in the organic search results on a search engine. You must have noticed, we mentioned the word “organic” in both definitions. It is important because it makes the difference between SEO and SEM.
There are two ways you can rank on search engine result page (SERP). One way is SEM, Search Engine Marketing. You have to pay to get ranked on the result page. But the best practice is to rank in the organic results. Organic results are based on the search engine bot reports. Search engines have a bot that scans any indexed web page on the internet and provides a report. Based on that report, search engine decides where that web page should be ranked in the SERP.
When the bot scans a web page, it provides the report based on certain criteria. A bunch of practices can make your website full fill those criteria. As said earlier, those practices altogether are called SEO.

Is Elementor SEO Friendly?

Some may argue, but in the bigger picture, Elementor seems to be an SEO-friendly platform to build websites. Elementor is a more engaging website. The page builder allows you to create highly customized, modern web pages that engage users more. Remember, user engagement is a big SEO factor.
On the other hand, Elementor gives quick access to technical SEO. You can set H1, H2, H3 heading easily with Elementor. With the integration of plugins like Yoast and Rank math, Elementor can help setting SEO title, meta description, and slug line seamlessly. You don’t have to leave Elementor SEO to optimize your website. So, overall using Elmeenot actually makes things easy for you to optimize your website for search engines.

How to Optimize Your Elementor Website for SEO?

In this section, we will be sharing some of the essential tips to improve your website’s SEO score. Here are the best practices you should follow to optimize your website.
In this section, we will be sharing some of the essential tips to improve your website’s SEO score. Here are the best practices you should follow to optimize your website.

Content Optimization

Optimization of content is probably the eminent part of on-page SEO. No matter what you do with other factors, content has the most impact on SERP rank.
First of all, you should provide authentic information in your content. False or wrong information has consequences. Recent Google ranking factors have changed a lot how SEO works. Now the search engines focus more on content quality than other technical factors. So keeping content authentic and original is always important.
Yet, optimizing keywords in the content is vital. You need to place the focus keyword on the title, introduction, a few of the sub-headings, and in the conclusion. Also, the keyword must be placed in the SEO title, meta description, and slug line.
There are some tips you should follow like, keeping your sentences short, use simple words and make them easy and interesting to read.

SEO Title

The heading that you see on Google search results is called SEO title. Also known as meta title, it is one of the primary factors that affect your rank on the search engine.
Your meta title must be meaningful and short at the same time. The SEO heading must be such that visitors can easily understand which topic you have covered in the article. This is important for the search engine too. Google considers the meta title as a vital element to determine the web page content. So make sure you keep the title relevant to the topic.
On the other hand, SEO titles have limitations in terms of their length. You cannot show a long title on the SERP page. Therefore, you must keep the title short. Ideally, meta titles are within 60 characters.
Writing a short but effective SEO title is an art that gives you an edge over your competitors in the race to rank higher in the search results.

Meta Description

Meta description is the short description that appears just under the SEO title. It is a brief summary of web page content. It is the section where you can provoke the visitor to click on your web page. You must write an attractive description that sparks visitors’ interest in the topic.
These short paragraphs are your opportunity to show a demo of your content to searchers. Also, it helps searchers to decide whether the content is relevant to what they are looking for. You should write meta description smartly so that it can hit the target audience also does not look spammy.
Like SEO title, meta description has length limits too. Best practice is to keep the description within 140-160 characters. However, the might limit might change from time to time. Anything under 120 characters is highly discouraged by the experts.

The Slug

Like SEO title, meta description has length limits too. Best practice is to keep the description within 140-160 characters. However, the might limit might change from time to time. Anything under 120 characters is highly discouraged by the experts.

Keyword optimization

Keyword Optimization is a substantial part of SEO writing. Basically, keyword is a term that defines the topic of your content. An SEO keyword can be a single word or an array of words. Therefore, keywords are also known as key phrases. And who exactly does it affect the SEO? When you use some relevant terms frequently on your content, it helps search engine crawler bot to detect the topic that the content is focused on. So you need to optimize your content with relevant keywords.
The first step of keyword optimization is keyword research. You need to find keywords for your content smartly. Try to find the most relevant keywords with high search volume and low ranking difficulties. Then from the list of keywords, pick a focus keyword(or primary keyword) that best matches your content and has a higher possibility to rank.
The second step is to place the keywords on the content. Although there aren’t any rules about where and how to place the keywords, there are some common practices. You need to place the focus keyword in the title, meta description, introduction, subheading, conclusion, and where it fits naturally. Besides the keywords, you should use LSI in your content. LSI helps more to rank your content.

Outbound and Internal Links

Linking up web pages of your website and other websites to your website is crucial. Outbound links help the search engine how your content is related to other websites and pages. Outbound links don’t have direct effects on SEO, but it is an important factor to assist visitors the learn more about relevant topics. Ultimately boosting the user experience. And we all know, user experience affects SEO in many ways.
In contrast, internal links actually have a more direct effect. It leads traffic from one page to another. For example, if one of your pages has higher traffic then you can use that page to generate traffic to other pages. This call juice passing. A page with higher traffic always has a greater chance to rank higher on the search result page.
Elementor provides simple ways to set links to any anchor text, whether it’s an outbound link or an internal link.

Make use of the SEO tools and plugins

There are many tools like Google Search Console, Google Analytics, and more that provide reports on your website’s SEO status. You can use those tools to improve your site’s SEO. Besides, you can get assitance from the WordPress SEO plugins. Those plugins integrate with WordPress sites and help you optimize the web pages fo your site.
Find the top SEO plugins for WordPress from our blog WordPress SEO Plugin: Find Your On-Page SEO Expert.

Final Words

Elementor is arguably the most popular WordPress page builder. It has a huge user base. So they couldn’t let their users struggle with SEO. Especially when search engine optimization has become an integral part of today’s online world.
In the article, we discussed the most common Elementor SEO practice you can follow to optimize your website and rank higher on the SERP. Please leave a comment below and let us your thoughts on the topic.