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Core Web Vitals: Get Ready for the Next Official Google Ranking Factor

You may have already heard about Web Vitals. The new official ranking factor is about to roll in.
Web Vitals surely gonna be the next big element to affect websites’ position on search results. Google took this initiative while keeping in mind to serve good user experience on the internet.
This unified guidance intends to ease the process of understanding UX matrics. Now you only have to focus on certain metrics, known as Core Web Vitals.
In this article, we’ll go through the basics of core web vitals, their impact on website ranking on Google. And, how Exclusive Addons gonna help you to be topnotch on all of these new benchmarks.

A basic concept on Core Web Vitals- The Three Signals

  • Page Loading Speed
  • Content Interactivity
  • Visual Stability
In the first half of 2020, Google made it public that, Web Vitals is going to be the next official ranking factor.
Since then, three main specifics have been in talks among SEO experts and website owners. Page Loading Speed, Content Interactivity, and Visual Stability.
Technically, LCP, FID, and CLS are those three metrics, collectively named as Core Web Vitals.
core-web-vitals
Core Web Vitals.
Photo Source: Google Chrome Developers

Largest Contentful Paint (LCP)

Your first chance to deliver a good on-page experience is providing a faster loading speed. People don’t like sites that take ages to load.
Largest Contentful Paint (LCP) is the standard that measures sites’ loading performance.
To Google’s standard, if your site loads in less than 2.5 seconds, that’s great. You might need to make improvements if it’s between 2.5 to 4.0 seconds.
But, taking more time than that? You really need to work on it and improve its loading performance.

First Input Delay (FID)

This metric measures interactivity of webpages. An interactive website or webpage involves users more and increases site engagement.
Google considers pages with First Input Delay (FID) score of under 100 milliseconds as good. Anything between 100 to 300 mS is considerable. But above 300 milliseconds is labeled as poor.

Cumulative Layout Shift (CLS)

The Cumulative Layout Shift (CLS) benchmark is set to ensure a smooth and natural shift of contents. It measures visual stability.
What is actually visual stability? Let’s describe this with an example.
Suppose, someone is reading an article on your site, and all of a sudden a popup shows up. Or, contents starts moving, without any warning.
We all know, how irritating that is from user’s point of view. Lack of stability causes enough harm to web performance.
CLS core below 0.1 is good for site’s stability. A score less than 0.25 is still adequate. But Google considers sites that have higher CLS as poor for visual stability.
GoodNeeds ImprovementPoor
LCP
<= 2.5s
<=4.0s
>4.0s
FID
<= 100 ms
<=300ms
>300ms
CLS
<=0.1
<=0.25
>0.25
Note: All Data source is “web.dev” which article published on Apr 30, 2020.

How big this change is going to be?

There are scads of ranking signals that set websites rank on search results. Still, experts are considering Web Vitals as a serious ranking factor.
Many of the experts have suggested that Google aims to prioritize user experience above other factors. This actually a positive change, both from user’s perspective and site owner’s.
As a developer or a site owner, you don’t have to do much. Just keep your site clean, work on its interactivity, and make the transitions smooth and natural. Also, make sure site is loading fast enough.
Just those regular things would make your website more useable.
It’s easy to check your sites Core Web Vitals status on Google Search Console in the enhancement section.
If your site hasn’t passed those parameters, start optimizing your site for web vitals right now. You surely don’t want to fall behind in the ranking race.
Recently Google Search Central has been published a blog for their upcoming update. They discussed- – Gradual rollout starting in mid-June this year. – Details on what will be included in the update. – A new Page Experience report in Search Console. – Support for signed exchanges for all content on Google Search.

Exclusive Addons stands out on Core Web Vitals metrics

People often concern about web performance of WordPress sites.
In truth, some of the third party plugins or addons do actually cause some problems.
With Exclusive Addons though, you can keep that concern away! Our widgets, extensions, and elements set a very good score on each Core Web Vitals signal.
While developing the plugin, we have optimized the codes and left out everything that is unnecessary or may slow down your website. That makes our widgets lightweight and super fast.
Exclusive elements could easily maintain LCP to less than 2.5 sec. Although loading seeping depends on lots of factors, including server speed and all.
Response rate is of our widgets are high enough to set FID a good score. When a user clicks on an interactive section, elements will at least respond within 100 milliseconds.
Visual stability will actually depend on your design. Our incredibly customizable options will let you set a smooth transition of contents on web pages. And we’ve ensured that none of our element causes visual instability.

Wrapping it up….

SEO signals are the best way to tell search engine that why should rank you above others. These signals fairly draw a holistic picture about user experience quality on your web page.
Web vitals, the upcoming ranking change factor is going to be in action any time soon in 2021. And with that, there is a lot to change in the SEO world.
Incorporating page experience matrics, Google has made it clear that what they are aiming for.
Now is the best time for you to take a fresh look at your web performance, understand Core Web Vitals. And most importantly, make your website more user friendly.
If you’re using Elemenetor page builder, you may already know Exclusive Addons going to help you with that.
Faster loading speed, better interactivity, and perfect visual stability everything that Core Web Vitals requires.
To change your page building experience with Elementor, our first and foremost concern has always been providing the best experience to the users.