12 Ecommerce website design templates free You Should Know

Launching an online store requires a compelling and functional design, but starting from scratch is a significant hurdle for many. This guide cuts through the noise to provide a curated list of the best sources for ecommerce website design templates free of charge, specifically tailored for developers, designers, and agencies using WordPress and Elementor. Finding a high-quality, professional-looking template that doesn't strain your budget can be challenging, but the right one can accelerate your development process and deliver a polished user experience.

This resource list is designed for practical application. We'll explore a variety of platforms and directories, from the official WordPress and WooCommerce repositories to dedicated template providers like Exclusive Addons and TemplateMonster. Each entry includes a concise analysis, screenshots, and direct links, enabling you to quickly assess which option best fits your project's specific needs. Whether you're building a sleek fashion boutique, a robust electronics marketplace, or a simple one-product store, this article will help you find a powerful, free foundation for your next ecommerce project. You will gain a clear understanding of what each platform offers, its ideal use case, and any important considerations for implementation.

1. Exclusive Addons

Exclusive Addons for Elementor stands out as a powerful, all-in-one toolkit rather than just a simple template library. It enhances the core Elementor experience with an extensive collection of widgets and pre-built designs, making it an exceptional starting point for anyone seeking high-quality ecommerce website design templates free of charge. The platform’s core strength lies in its performance-first approach; it’s engineered to be lightweight, loading assets only when a specific widget is in use, which prevents site bloat and ensures faster loading times for your storefront.

This robust plugin provides a comprehensive suite of tools specifically for e-commerce, including advanced product grids, carousels, and dynamic filtering options that are essential for a modern online store. For designers and agencies, features like the Header-Footer builder, cross-site copy-paste functionality, and mega menu builder streamline the development workflow significantly.

Key Features & Use Cases

• Extensive Free Widget Library: The free version includes 39+ widgets and extensions, covering everything from basic design elements to specialized WooCommerce tools. This allows you to build sophisticated product pages and category layouts without any initial investment.
• Performance-Oriented Design: Its modular architecture ensures your site remains fast and efficient, which is a critical factor for SEO and user experience in e-commerce. You avoid the performance penalty often associated with feature-heavy plugins.
• Ready-Made Templates & Blocks: With access to 64+ templates and over 900 pre-built blocks, you can rapidly assemble pages. These serve as excellent foundations that can be customized to match your brand’s unique identity. For a curated selection, you can explore their list of the best free Elementor templates.

While the most advanced features are reserved for the Pro version, the free offering from Exclusive Addons is remarkably capable, providing more than enough power to build a professional and fully functional e-commerce website. Its strong community backing, positive user reviews, and responsive support make it a reliable and future-proof choice for any Elementor-based project.

Website: https://exclusiveaddons.com

2. Shopify Theme Store

The Shopify Theme Store is the official marketplace for all Shopify-specific designs, providing a secure and reliable starting point for anyone building on the platform. While known for its premium options, Shopify offers a curated collection of high-quality, completely free ecommerce website design templates. These themes, such as Dawn, Craft, and Ride, are developed and maintained directly by Shopify, ensuring seamless compatibility and performance.

What makes this resource stand out is the first-party reliability. Using an official theme eliminates the risks associated with third-party or pirated templates, guaranteeing ongoing updates, robust security, and dedicated support. The installation process is effortless, allowing you to add and customize a theme directly from your Shopify admin dashboard in just a few clicks.

Key Considerations & Features

To use and publish a store with these templates, you need an active Shopify subscription, which starts after their free trial period. While the free selection is smaller than paid marketplaces, each theme is built for modern merchandising, supporting features like product recommendations, quick add-to-cart, and in-store pickup options.

• Best For: Entrepreneurs and businesses committed to the Shopify ecosystem who prioritize stability, security, and ease of use.
• Unique Offering: Official, first-party themes that are guaranteed to work flawlessly with all of Shopify’s native features and future updates.
• Pros: Unmatched safety and security, seamless one-click installation, and built-in performance optimization.
• Cons: Requires a paid Shopify plan to go live, and the most feature-rich designs are premium.

Website: https://themes.shopify.com/

3. WordPress.org Theme Directory

The WordPress.org Theme Directory is the official and largest repository of free themes for the world's most popular CMS. As a central hub for the WordPress community, it offers over 13,000 themes, many of which are specifically designed to integrate with WooCommerce, making it a foundational resource for anyone seeking free ecommerce website design templates. All themes undergo a formal review process before being listed.

What makes this resource stand out is the sheer volume and open-source nature. Unlike curated platform stores, the directory provides an unparalleled variety of designs from thousands of independent developers. This vast selection ensures you can find a niche-specific or stylistically unique theme that isn't commonly used, all installable with a single click from your WordPress dashboard.

Key Considerations & Features

All themes in the directory are completely free to download and use, though many operate on a "freemium" model, offering a premium version with expanded features. The quality and level of support can vary significantly from one theme to another, as it often relies on community forums or the developer's goodwill. Users should check the "Last updated" date and active installation count to gauge a theme’s reliability.

• Best For: WordPress users on a budget who need a wide variety of design options and are comfortable with potential community-based support.
• Unique Offering: The largest, officially vetted collection of free WordPress themes, including hundreds of WooCommerce-compatible options.
• Pros: Massive selection, entirely free to use, and vetted by the official WordPress team for security and coding standards.
• Cons: Quality and support levels are inconsistent, and many free themes heavily push users toward a paid upgrade.

Website: https://wordpress.org/themes/

4. WooCommerce — Storefront

For those building on the self-hosted WordPress platform, Storefront is the quintessential starting point. As the official free theme from the creators of WooCommerce, it provides an unparalleled level of integration and stability. This theme is intentionally designed as a lightweight, clean, and extensible foundation, ensuring it works perfectly with the core WooCommerce plugin and its vast library of official extensions.

What makes Storefront a top choice is its rock-solid reliability. Built and maintained by WooCommerce core developers, it eliminates common conflicts that can arise with third-party themes. This focus on compatibility makes it a safe and dependable canvas for developers and store owners who want to build a custom shopping experience without worrying about underlying code issues, a key element discussed in ecommerce website design best practices.

Key Considerations & Features

To use Storefront, you need a self-hosted WordPress website with the WooCommerce plugin installed. Its deliberately minimal design is its greatest strength and potential weakness; while it offers a fast, clean slate, achieving a unique look often requires custom CSS or using a child theme. The theme is fully responsive and adheres to accessibility standards, providing a solid user experience out of the box.

• Best For: WordPress users who need a free, no-frills, and highly compatible foundation for their WooCommerce store, especially developers planning heavy customization.
• Unique Offering: Official, first-party theme developed by WooCommerce, guaranteeing seamless integration and freedom from plugin conflicts.
• Pros: Unmatched stability and compatibility, optimized for performance, and serves as a great base for creating child themes.
• Cons: Very basic design that requires significant styling for a polished look; dependent on the self-hosted WordPress environment.

Website: https://woocommerce.com/products/storefront/

5. BigCommerce Theme Marketplace

The BigCommerce Theme Marketplace is the platform's official hub for storefront designs, providing a secure and vetted source for merchants. Similar to Shopify, BigCommerce offers a small collection of high-quality, free ecommerce website design templates developed in-house. These free themes, such as the popular Cornerstone and its variants, are built on the modern Stencil framework, ensuring full compatibility with BigCommerce's native features.

What makes this resource stand out is its focus on platform-native performance. Each free theme is maintained by BigCommerce, guaranteeing it receives necessary updates for new features and security patches. The themes are designed with modern UX patterns like quick-view, product filtering, and a persistent cart, providing a solid foundation for both B2C and B2B stores without any initial investment in design.

Key Considerations & Features

To use and launch a store with these templates, you must have an active BigCommerce subscription. While the free selection is limited, each template offers a clean, responsive, and highly customizable starting point. They are built to work seamlessly with BigCommerce's powerful merchandising tools, Page Builder, and app integrations, making them an excellent choice for a quick and reliable store launch.

• Best For: Businesses and entrepreneurs building on the BigCommerce platform who need a reliable, secure, and performance-optimized starting point.
• Unique Offering: Official, first-party Stencil themes that are maintained for all platform updates and optimized for BigCommerce-specific features.
• Pros: Guaranteed compatibility and security, seamless integration with BigCommerce features, and optimized for a quick store setup.
• Cons: Requires a paid BigCommerce plan to go live, and the most advanced designs and features are reserved for premium themes.

Website: https://www.bigcommerce.com/themes/

6. Webflow Templates

Webflow's official marketplace offers a sophisticated collection of free and premium templates tailored for its powerful visual development platform. While many are paid, Webflow provides excellent free ecommerce website design templates and UI kits, such as the popular Prospero Ecommerce UI Kit. These resources are perfect for designers and developers who want granular control over every element of the online shopping experience without writing code.

What makes Webflow stand out is its designer-first approach. Unlike rigid template systems, Webflow allows you to clone a free template and then customize every aspect, from product grids to the checkout flow, using its visual canvas. This provides an unparalleled level of creative freedom, bridging the gap between template-based building and custom development.

Key Considerations & Features

To launch a store using these templates, you must subscribe to one of Webflow’s ecommerce hosting plans, which is a separate cost from their standard site plans. The free templates are fully integrated with Webflow Ecommerce, supporting payments via Stripe, Apple Pay, and Google Pay out of the box. Be aware that enabling ecommerce features on a project can be difficult to reverse.

• Best For: Designers, developers, and agencies who demand complete visual control over their ecommerce site's design and user experience.
• Unique Offering: A visual, no-code platform that allows for deep customization of ecommerce templates, including checkout and cart pages.
• Pros: Unmatched design flexibility, a growing library of high-quality free templates and UI kits, and native ecommerce integration.
• Cons: Requires a specific Webflow ecommerce hosting plan to go live, and the platform has a steeper learning curve than simpler builders.

Website: https://templates.webflow.com/

7. Colorlib

Colorlib is a well-known resource that offers a vast collection of free downloadable ecommerce website design templates built with HTML and Bootstrap. These templates, such as ColoShop, Ogani, and Shoppers, provide modern, multi-page storefront designs that serve as an excellent foundation for developers. Unlike platform-specific themes, these are pure code, offering maximum flexibility for custom projects.

What makes this resource stand out is its developer-first approach. The templates are truly free HTML/CSS/JS files that you can download and use on any technology stack, from a custom PHP backend to a modern Jamstack architecture. This gives developers complete control to integrate their preferred payment gateways, inventory systems, and content management solutions without being locked into a specific platform's ecosystem.

Key Considerations & Features

To use these templates, you need coding knowledge to connect the front-end design to a functional back-end system. While the designs for product grids, cart pages, and checkout flows are provided, the logic to make them work is not. The free license typically requires you to keep the footer attribution link, but this can be removed with optional paid support or a premium license.

• Best For: Web developers and technically-skilled entrepreneurs who need a professional front-end design to build a custom ecommerce solution.
• Unique Offering: A large library of truly free, framework-agnostic HTML and Bootstrap ecommerce templates that are ready for custom back-end integration.
• Pros: Complete platform independence, modern and responsive designs, and no cost to download and start building.
• Cons: Requires significant development work to become a functional store and free usage comes with attribution requirements.

Website: https://colorlib.com/wp/free-bootstrap-ecommerce-website-templates/

8. Start Bootstrap

Start Bootstrap offers free, open-source Bootstrap ecommerce templates, such as "Shop Homepage" and "Shop Item," designed for developers. These are not complete themes but rather clean, lightweight front-end starters. They provide the basic HTML, CSS, and JS structure for an online store's user interface, built on the reliable Bootstrap framework. This approach is ideal for those who need a performant foundation to build upon.

What makes this resource stand out is its developer-first focus and permissive licensing. The MIT license allows for complete freedom to use, modify, and distribute the templates for any project, including commercial ones. Instead of a pre-built system, you get a clean, unstyled codebase that you can integrate with any back-end platform or ecommerce API, giving you total control over functionality and design.

Key Considerations & Features

These ecommerce website design templates free you from the constraints of a specific platform. However, they require development knowledge to implement back-end logic like shopping carts, payment processing, and inventory management. You are essentially getting the front-end "shell" of a store. The templates come with source SCSS/JS files and are installable via NPM, streamlining the development workflow.

• Best For: Developers and agencies needing a minimal, high-performance starting point to build a custom ecommerce experience with a specific back-end.
• Unique Offering: Bare-bones Bootstrap ecommerce templates that serve as a clean UI foundation rather than a full-fledged, feature-heavy theme.
• Pros: Completely free with a permissive MIT license, highly performant, and easily adaptable to any back-end or shopping cart system.
• Cons: Requires significant development work to become a functional store; designs are very basic and need custom styling.

Website: https://startbootstrap.com/template/shop-homepage

9. Bootstrap-ecommerce.com

Bootstrap-ecommerce.com offers a focused library of free Bootstrap 5 templates specifically for building ecommerce user interfaces. Instead of providing a single installable theme, it delivers a collection of individual page templates for every step of the customer journey, from the homepage and product listings to the cart and checkout process. The designs are clean, modern, and built on a reliable framework.

What makes this resource stand out is its developer-centric, modular approach. Rather than a pre-built system, it provides the essential HTML and CSS building blocks. This gives developers complete control to integrate these clean, MIT-licensed templates into any custom project or existing platform, offering a high degree of flexibility that all-in-one solutions lack.

Key Considerations & Features

All templates are static HTML, meaning you need the technical skill to integrate them with a backend ecommerce platform like WooCommerce or a custom-built system. The website also provides helpful tutorials for those looking to learn how to build ecommerce themes from the ground up, making it a valuable educational tool. The provided templates act as an excellent, professionally designed starting point.

• Best For: Developers and technically skilled users who need clean, modern front-end code for a custom ecommerce project.
• Unique Offering: A comprehensive set of ready-to-use page patterns covering the entire buyer journey, all built on Bootstrap 5 with a permissive MIT license.
• Pros: Completely free with no restrictions, covers all core ecommerce flows, and features clean, well-documented code.
• Cons: Requires manual integration with a backend ecommerce platform; it is not a turnkey solution.

Website: https://bootstrap-ecommerce.com/

10. TemplateMonster (Free Ecommerce Templates)

TemplateMonster is a massive digital marketplace known for its premium themes, but it also maintains a dedicated section of completely free ecommerce website design templates. This collection spans multiple platforms, including Shopify, OpenCart, PrestaShop, and more, making it a versatile resource for developers exploring different technologies. The templates are available as downloadable ZIP packages, often bundled with essential documentation to guide installation.

What makes this resource stand out is its multi-platform support. Unlike platform-specific stores, TemplateMonster offers a chance to experiment with different ecommerce systems using a functional, no-cost design. This is ideal for testing a platform’s capabilities or for kickstarting a project on a tight budget before committing to a premium, feature-rich theme from the same marketplace.

Key Considerations & Features

To download the free ecommerce templates, you typically need to create a free account on the platform. While the free selection is much smaller than its paid catalog, the ability to filter by platform and category is a significant advantage. This allows you to quickly find a relevant starting point for your project without wading through incompatible options.

• Best For: Developers and agencies wanting to test-drive different ecommerce platforms (like OpenCart or PrestaShop) with a solid starter theme.
• Unique Offering: A centralized hub for free templates across a wide variety of ecommerce content management systems, not just one.
• Pros: Broad platform coverage beyond just WordPress or Shopify, downloadable packages include documentation, and it’s a great way to trial a platform.
• Cons: The free catalog is limited compared to paid offerings, and the quality and features can vary significantly between different authors.

Website: https://www.templatemonster.com/free-ecommerce-ecommerce-templates/

11. BootstrapMade

BootstrapMade provides a curated library of sleek, modern, and responsive templates built on the popular Bootstrap framework. While not a one-click ecommerce platform, it offers high-quality HTML templates like "eStore" that serve as an excellent foundation for developers building custom ecommerce sites. These templates are clean, well-documented, and ready for backend integration.

What makes this resource stand out is its developer-first approach. Instead of locking you into a specific CMS, BootstrapMade gives you the raw, optimized HTML, CSS, and JS files. This provides ultimate flexibility for developers to connect the template to any backend system, headless CMS, or ecommerce API of their choice, making it a powerful starting point for bespoke projects.

Key Considerations & Features

The free ecommerce website design templates available are purely frontend code; you will need development skills to integrate a payment gateway, cart functionality, and product management system. This makes it ideal for projects where a standard CMS doesn't fit the requirements. The templates are built with Bootstrap 5, ensuring they are mobile-first and easily customizable.

• Best For: Developers and agencies building custom ecommerce solutions that require a professional, pre-built frontend.
• Unique Offering: High-quality, standalone Bootstrap HTML templates that provide a flexible and modern design foundation for any custom backend.
• Pros: Clean and well-documented code, modern responsive designs, and no platform lock-in.
• Cons: Requires significant development work to become a functional store; not suitable for beginners without coding skills.

Website: https://bootstrapmade.com/

12. Wix Templates — Online Store

Wix is a leading website builder that offers a vast collection of ecommerce website design templates free to use within its ecosystem. These templates come bundled with the powerful Wix Stores app and a user-friendly drag-and-drop editor, providing a complete, all-in-one solution for non-developers to launch an online shop quickly. The templates are professionally designed and cover numerous niches, from fashion and beauty to electronics and home goods.

What makes this resource stand out is the all-inclusive, code-free experience. Unlike template files you download and install, Wix integrates the design, hosting, and ecommerce functionality into a single platform. This simplifies the entire process, as you can choose a template, customize it visually with the drag-and-drop editor, and manage your products, orders, and payments all from one dashboard without touching a line of code.

Key Considerations & Features

To launch an ecommerce store and accept payments, you must subscribe to a Wix Business or eCommerce plan after the initial building phase. While the templates themselves are free, the platform is a closed ecosystem. This means you cannot export your site or template to another hosting provider. Every template is mobile-responsive and comes with integrated marketing and blogging tools to help you grow your business.

• Best For: Small business owners and solo entrepreneurs who want the fastest, easiest path to launch a functional online store without any technical expertise.
• Unique Offering: A fully integrated platform where stylish templates, a drag-and-drop editor, and a comprehensive ecommerce app (Wix Stores) work together seamlessly.
• Pros: Extremely easy for non-developers to use, huge variety of modern templates, and built-in store management features.
• Cons: Must host on Wix and cannot be exported, and advanced commerce features require more expensive premium plans.

Website: https://www.wix.com/website/templates/html/online-store

Top 12 Free Ecommerce Template Comparison

Final Thoughts

Navigating the landscape of free ecommerce website design templates can feel overwhelming, but as we've explored, the right choice ultimately hinges on your specific platform, technical expertise, and long-term business goals. The journey from a blank canvas to a fully functional online store is significantly shorter and more cost-effective when you leverage a well-designed, pre-built foundation. We have seen that options range from fully integrated WordPress and Elementor solutions to standalone HTML/Bootstrap frameworks, each offering a distinct pathway to launching your digital storefront.

The key takeaway is that "free" does not have to mean "compromised." High-quality, professional-grade templates are accessible, but they require a strategic approach. Your decision should move beyond aesthetics and delve into crucial factors like mobile responsiveness, code quality, customization potential, and, most importantly, compatibility with your chosen ecommerce ecosystem, whether that's WooCommerce, Shopify, or another platform.

Actionable Steps to Choosing Your Template

Before you download the first attractive design you see, take a moment to solidify your strategy. This critical planning phase will save you countless hours of frustration and redevelopment down the line.

• Define Your Core Needs: Are you a small boutique needing a simple, elegant layout, or a growing brand that requires complex filtering and a large product catalog? List your non-negotiable features first.
• Assess Your Technical Skills: Be honest about your comfort level with code. If you're a designer who prefers a visual interface, sticking with Elementor-based templates or platforms like Wix is your best bet. If you're a developer comfortable with HTML and CSS, a Bootstrap-based template offers unparalleled control.
• Consider Future Growth: The template you choose today should support your business tomorrow. Think about scalability. Does the template's structure allow for easy expansion? Is it built on a framework that will be supported in the years to come?

Ultimately, the best ecommerce website design templates free of charge are those that act as a powerful accelerator, not a creative constraint. They provide the structural integrity and design direction you need, freeing you up to focus on what truly matters: curating your products, defining your brand, and creating an exceptional customer experience. The perfect template is out there; use this guide as your map to find it and build the online store you've envisioned.

Ready to elevate the free template you've chosen? While a great template provides the structure, Exclusive Addons gives you the power to customize every detail and add advanced functionality without writing a single line of code. Supercharge your Elementor-based store with over 100 powerful widgets and extensions designed to boost conversions and create a truly unique shopping experience. Explore the possibilities and unlock your website's full potential at Exclusive Addons today.