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About

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Experience

General Dentistry ( 2018 - 2020 )

Wide Smile Dental Clinic

Medical & General Dentistry ( 2019 - 2018 )

Aurora Medical & Dental College

Sr. Consultant ( 2014 - 2016 )

New Apollo Hospital, California

Experience

Periodontology & Oral Implantology ( 2010 - 2012 )

Delta Tricon Dental College

Periodontology & Oral Implantology ( 2010 - 2012 )

Delta Tricon Dental College

Oral Medicine and Radiology ( 2006 - 2008 )

New Apollo Hospital, California

Awards and Recognitions

Recognized

by American Dental Council of America ( 2006 )

Recognized

by American Dental Council of America ( 2006 )

Recognized

by American Dental Council of America ( 2006 )

Memberships

Registrations

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Updated Jan 26, 2021

The Early Stages

One of the game-changing benefits of the internet for Marketers is targeted marketing. As an Online Marketer, you can get your content in front of someone looking for a product or service in your vertical by ranking in relevant search results. That’s a lot more efficient than paying for a print or tv advertisement, when you basically throw marketing dollars against the wall and seeing what sticks. Marketers agree that targeted marketing is better than non-targeted marketing. Many Marketers take this logic one step farther and assume that ‘targeted buyer-ready marketing’ is better than ‘targeted researcher marketing’. That is, optimizing or advertising for queries where the searcher is in buyer-ready mode is better than doing so for queries when the searcher is still in research mode. For example, the query would always be more important to optimize for than .
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At first glance, these assumptions seem to stand up to scrutiny. Conductor research shows that long-tail queries do in fact convert at a rate greater than head terms. But a closer look tells us that there may be more to the story. This is because a high percentage of buyer/conversion-ready queries take place after an online research process. For example, a purchaser looking to buy a dining room table may start with the query , progress to , and finally to ’. Another way of looking at this is that a significant percentage of branded searches that show up in your analytics may in fact be downstream from an online research process like this one. Industry research shows that 86% of buyers begin their buying process with a non-branded search.
Crowding the online register (optimizing for only conversion-centric queries) is a strategy that had its place as the internet developed, when competition for purchase terms was weak and online consumers were still figuring out how much they needed and trusted digital input. Now, being ahead of the curve means reaching buyers earlier in the purchase cycle, providing them with the kind of information that will help them make an informed purchase decision. Done right, buyers return to the brand as they near the end of the purchase funnel. Done consistently, buyers will begin to see your brand as the go-to authority in your industry, which will have ripple effects across all your digital efforts.
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